The first step of any logo design is the design brief. This is the information-gathering stage of the process. We will hold an initial meeting to learn about your business and what you intend on providing or selling. We find out who your ideal target audience is, who your competitors are (if any), what your current position is compared to your competitors and whether or not you have any existing styles such as typefaces or company colours.

In Step 2 we take everything we have previously learnt and start researching all we can about your specific industry. It is here that we can discover current and past trends and perform an analysis  on your competitors to see whether it will be beneficial to follow the trend or innovate a completely new style.

This is where pen meets paper. We take your brief from Step 1, our analysis from Step 2 and begin to brainstorm and sketch out concepts for your potential logo design. We will sketch out different variations and extract elements from each concept until we are happy with a select few. Once we have narrowed the sketches down to a few of the most suitable designs (depending on the package you chose) we will begin converting them into a digital format which will allow us to make changes that were previously impossible with pen and paper. It is here where we ask for your initial thoughts. Once we receive your input you will see the logo take life and what was once an idea in our heads, has now become an almost complete identity for your new or existing business.

Step 4 is where we take a step back and begin to critique each element of the logo. This ensures that we are happy with every aspect of the design and we both (designers and client) feel that it a suitable face for your business.  Realistically there will be 2 or 3 revisions until we have it just right but this is because we want to make sure the space between each letter is perfect, the stroke thickness is uniform and/or the colour is the exact shade you have requested.

Once all of the above steps have been completed, it is time to deliver the logo.
Although we would love for you to use us for all of your future printing and advertising requirements, we realise the need for clients to have copies of their logo in every imaginable format. We provide your logo to you as an EPS, JPEG, PNG and PDF file. Not only will you receive the original logo design but you will receive it in black, white, colour, horizontal and in a stacked format as well. With all of these formats at your disposal, you will be hard pressed to find somewhere that you cannot use them.